Under the patronage of the Minister of Tourism and Antiquities and Minister of Environment Nayef Hmeidi Al-Fayez and in collaboration with European Delegation in Jordan, a press conference disseminated results and actions of 4 EU-supported projects in Jordan and the Euromed countries on 10 December 2012, at the Grand Hyatt Hotel in Amman.
Minister Al Fayez was upbeat. He told the attendess which included managers and staff from the ATHENA, Med-Mem, Medliher and Foundations for a Strong Future projects as well as media journalists from the press, radio and television and those from cultural and educational institutions and civil society institutions, he is very pleased about these projects that support cultural heritage in the region.
“All of these projects are powerful landmarks to build on because they touch ‘tangible’ aspects of our lives, revolving around a structure of actions in the field of cultural heritage for a better environment and sustainable human and economic development,” he pointed out.
“It has been remarkable to see how the notion of cultural heritage has been dealt…tackling different aspects, creating the mechanisms for safeguarding heritage, reinforcing institutional capacities and civic institutions, to multi-media archiving and targeting youths and local communities for the support culture and heritage,” the Minister added.
Nizar Al Adarbeh, Manager of the ATHENA Project in Amman, an initiative in the Department of Antiquities spoke on the importance of the Euromed Heritage IV Program on behalf of Christian Dabdoub Nasser, team leader in the Regional Monitoring and Support Unit in Brussels responsible for the projects, he stressed the importance of projects in supporting cultural preservation.
“We are disseminating the results and achievements of four projects out of 12 regional projects under the Euromed Heritage IV Program which took effect from late 2008 and is ending in early 2013 at a total budget of 17 million euros,” he told the dignitaries that included the Head of Jordan Television and Radio Jordan and representatives from archaeological institutions in Jordan as well as civil society organizations.
“The Euromed program shows the commitment of the European Union to the Euromed area that includes Algeria, Palestinian Authority, Jordan, Lebanon, Morocco, Tunisia and other countries in the region, having started in 1998 with total spending of 57 million till 2007 all in the field of heritage,” Al Adarbeh added.
Representative of the EU mission in Amman and First Councillor Ms Irene Mingasson and expressing the European Union’s when she said the Mediterranean has a rich cultural legacy that provides a vital link to promote coexistence, international relations and dialogue.
The importance of the four projects lay in their regional dimension. All of the project leaders gave presentations in their support of heritage.
Khaled Al Abdallat said the Med-Mem which stands for “Sharing our Mediterranean Audio-Visual Heritage is a 14–television network from Jordan, Italy, Algeria, Morocco and France that had collected a massive 4000 videos and can be viewed free at the online archive of www.medmem.eu site.
“It’s a large video library that covers history, culture and tourism and can be viewed online in English, Arabic and French,” Abdallat said.
The second project was presented by Mercy Corp in Amman Director Robert Marony whose organization represented the “Youth in Lebanon and Jordan Promote Cultural Heritage” project through the Foundations for a Strong Future. The project was about instilling culture and heritage amongst youths in both countries and developing programs for these young members of society to make sure they identify and develop pride in their cultural heritage.
The Safeguarding Mediterranean Living Heritage, Medliher, involved protecting heritage through strengthening the institutional organizations on the local, national and international levels and raising their capacities and creating the avenues to safeguard cultural heritage.
The last presentation was on the ATHENA Project for the Ancient Theaters Enhancement for New Actualities. Nizar Al Adarbeh spoke about the successes and moves to sustain ancient theaters and make people and local community more aware of the need to sustain these structures by safeguarding them from long-terms risks.
“Lots of work has been achieved in the last year on the research, documentation and digital scanning levels of ancient theaters across the Euromed region,” Al Adarbeh told the audience and media which included television cameras from JTV, Royaa Television and A1 Jordan as well as the Petra News Agency and independent broadcasters and newspaper columnists and analysts.
“This included networking with major regional meetings with the partner countries of Jordan, Tunisia, Italy, Algeria and Spain, and this involved regional meetings in Amman and Tunis to ensure a smoother work process,” he added.
Much banners were hoisted around the hall that highlighted different ancient sites in Jordan as well as laser scans while two banners of Alladin’s Magical Journey to Ancient Theaters were displayed to signal the children’s book of the name that was written by award-winning local writer Mohammad Al Thaher.
At the end of the press conference there was a book signing ceremony of Alladin’s tale that was distributed amongst the audience. The children’s book is to be disseminated across many public schools in Jordan.
Another book on the stand was Crossing Viewpoints: Living Heritage in the Mediterranean. This is a latest publication of the Euromed Heritage Program in cooperation with the Adverbum and Jarouss Press to stress the importance of cultural heritage in the region.

Under the slogan of “Beautiful Jordan” the Ministry of Tourism in cooperation with the Department of Antiquities/ATHENA Project staged three major events at the Roman Theater in Amman to celebrate the Eid festivities.
It was a happy occasion as on 21st August, Tuesday, Jordanian singer Saad Abu Tayeh delighted audiences with his musical rhythms. The Amman Roman Theater was full of spectators as they listened to his songs and interacted with singer on stage.
The next day, Wednesday, 22nd August, Wednesday, a play, called Madrasti was performed by Hassan Al Sabayleh and Rania Ismael for children. Many pupils with their parents attended the play which sought to encourage children to achieve good grades at school.
On 23 August, Thursday, was the final day of the celebration as popular traditional singer Hussein Al Salman delighted the audience with his tunes in the heart of downtown Amman. Many people attended and enjoyed the beats of the concert.


This event within the 12-month long “Beautiful Jordan” campaign to increase both domestic and international tourism in Jordan, and perfectly fits with the ATHENA Project of Ancient Theaters Enhancement for New Actualities to promote local communities to visit and take part in the development of ancient ruins and show ancient theaters can be used for many purposes. The ATHENA Project under the European’s Union Euromed Heritage 4 Program cosponsored the event.

More than 1500 pupils from the Jarash area, Amman, Salt and Zarqa watched, listened and interacted with performances, song, dance and plays held at the South Theater 5 May, 2011. This educational activity is organized by the Department of Antiquities within the ATHENA Project of Ancient Theater Enhancement for New Actualities funded by the European Union under its Euromed Heritage Program 4.
Mr Faris Al Homoud, Acting Director-General of the Department of Antiquities, praised the event and the role of the Department in managing the regional Athena Project, in partnership with Tunisia, Algeria, Italy and Spain, saying: “This project shows the important role of the Department of Antiquities in maintaining and managing cultural heritage”.
Under the Slogan, “Theaters are for all” the event targeted more than 25 schools from the fourth till 10th grade, who attended with more than 75 teachers, in addition to participation of DoA employees and the other partners of the project. Students wore T-shirts carrying: “Our cultural heritage is part of our identity” and “ancient theaters are for all…lets preserve them”. These were distributed to spectators at the beginning of the event.
Mr. Nizar Al Adarbeh, Project Manager said: “Through this event, the Department of Antiquities/ATHENA Project aims at increasing awareness of the importance of ancient theaters and its role in forming cultural consciousness, artistic sense and appreciation of heritage by their use of ancient theaters in edutainment.”
The Department of Antiquities organized this event in cooperation with the Madrasiti Initiative which coordinated school attendance from Jerash. Rahaf for Development organized the performances, which included a number of interesting shows like the Roman Show, a play about traffic safety performed by the Blind Academy in Amman and a social play by Al Burj High School for Girls in Jerash. The audience enjoyed listening to corals and song by the Al Manhal International School, amongst other acts.
. The Jordan Tourist Police Department and the Central Traffic Department in Amman participated in the event, by displaying their traffic exhibition banners about road safety and traffic awareness. The Modern School Systems in the Jordanian capital provided buses to transport pupils from Amman and other areas to the site. Pepsi and Sama Mineral Water quenched the thirst of audience during the educational activity. It was a great day to remember.

An educational activity organized by the Department of Antiquities/ATHENA Project is being held at the Jarash South Theater, Saturday 5 May 2012, to educate children on the importance of ancient theaters.
The event between 10-12 in the morning is packed with performances, plays and shows of school groups and other artists from the local community.
About 1500 schools pupils from Jarash and its sourroundings areas as well as Amman are attending the two-hour activity that is part of the ATHENA Project funded by the European Commission under the Euromed Heritage 4 Program.
The ATHENA Project worked with Madrasti Initiative and the Rahaf organization to make the event a success. Madrasati worked on ensuring public school attendance from the Jarash area and Rahaf arranged the content of the show on stage in association with the ATHENA Project.
In addition Rahaf arranged with private schools like Al Manahal International Schools, Abdullah Ibn Umm Maktoum in Amman as well as others to send some of their pupils to attend the event and will be transported to the Jarash site through buses provided by the Modern Systems Schools.

The ATHENA Project website is a pleasure to browse in its upbeat format at (http://www.athenaproject.eu). It is informative, educative and attractive to the general reader and specialist in cultural heritage.
The website is intended to be one of the flagships of the Ancient Theaters Enhancement for New Actualities program to develop and upgrade the way we deal with these time immemorial Roman and Greek structures scattered throughout the north and south of the Mediterranean countries.
In a straightforward layout the website is easy to browse, divided into categories, sections and linkages highlighting the nature of the ATHENA Project and the partner countries involved like Jordan, Tunisia, Italy, Spain and Algeria.
You can surf through its electronic pages, check over the history of theaters and browse interesting modern and old images of famous sites, learn more about these important cultural treasures, use of 3D laser technology in heritage documentation and protection, read important publications and articles about such important monuments as Jarash and Petra in Jordan, Siracusa in Italy, Merida in Spain, Cherchell in Algeria, and Carthage in Tunisia.
Highlighting its educative value, there is a thesaurus involving terms and terminologies inside the theater as well as of its popular usages that have developed throughout the ages. In bygone days such theaters were used to stage popular events, and as places for local communities. The website is aimed at reviving some of these in its activities and events section.
In less complicated technical language the website is written to get the message across to the public, it aims to reintegrate local communities to play a popular role in the usage and development of these ancient theaters.
The blog in the media section is aimed at reigniting such a role by encouraging members of the public to contribute to the website by way of comments, articles and opinions from all over the countries in the Mediterranean project and all over the world.
The administrators of the ATHENA Project Website are well aware of the impact of the social media. The website has Facebook (http://www.facebook.com/athenapro),Twitter (https://twitter.com/#!/ATHENA_EuroMed) and LinkedIn (http://jo.linkedin.com/pub/athena-project/49/ba6/b4a) accounts to increase visibility and get the ATHENA message out.

Say Athena, and you think archaeology, Europe, cultural heritage and cooperation. The ATHENA Project of Ancient Theaters Enhancement for New Actualities is an impressive project funded by the European Commission under the Euro-Med Heritage IV program. The aim is interaction across the Mediterranean countries involved in ancient theaters development and their relationship with civil society institutions and communities.
Five partner countries are taking part. Jordan, Italy, Tunisia, Algeria, and Spain through their ministries, academic institutions and research and scientific centers.
These are the Department of Antiquities of Jordan, Institut aux Etudes Litteraires et de Sciences Humaines de Tunis of the University of Tunis, Labo Bati Dans l’Environment—University of Science and Technology, Houari Boumediene, Algeria, Universidad Politecnica de Valencia—Instituto de Restauracion del Patrimonio in Spain and Dipartimento di Rilievo, and disegno dell’Ambiente e dell’Architettura (RADAAR), Sapienza Universita di Roma.
Jordan is the overall coordinator of the Project. “This is the first time an Arab country is leading a project within the Euromed initiatives”, says Acting Director-General of the Department of Antiquities Faris Al Hmoud.
Sites identified include Petra and Jarash Theaters (Jordan), Siracusa Theater (Italy), Carthage Theater (Tunisia), Cherchell Theater (Algeria) and Merida Theaters (Spain).
The ATHENA Project is strongly cooperative with each partner country working together to enhance the management and preservation of ancient theaters through creating plans, 3D documentation, and usage manuals and charters. The work involves gathering knowledge on the different sites, design, implementation and management.
It’s a tight step-by-step methodology going to the heart of sustainability and situating ancient theaters in their surroundings and urban-cultural contexts.
Experts say there must be a delicate balance between making sure these sites exist within the urban-cultural environs and the need to maintain their preservation, restoration and integrity of their original structures.
“Ample networking and the spread of information is being done with our partners through different means”, says Project Manager Nizar Adarbeh, who manages ATHENA from his office in the Department of Antiquities in Amman.
It is bearing fruits. Jordan has already received a top-of-the-art 3D Laser Scanner and started to be in use by surveying the sites under study. An Italian team flew to the sites in Jordan in March 2011 and trained local cadres on the C10 scanner for optimal use and precision graphics of ancient theaters.
A training course was devised as a result to train other Jordanian cadres and members in the ATHENA consortium. Two Jordanian surveyors are travelling to Italy in March 2012 to continue the second stage of the training on data processing.
This is the tip of the iceberg with tangible regional cooperation already being felt through for instance, the management plan drawn up by the Spanish partner as a model for the rest of the ATHENA countries but will first be tested as a pilot project in Jarash.
Everyone working on the ATHENA project is upbeat. Greater work is expected to continue in 2012 relating to the implementations of the project and boost cooperation between the countries of the Mediterranean.

By David L. Clemmons

On 15 August 2011, I was invited by the Imams of a local mosque in Amman to join them for iftar.
In an effort  to absorb more of the cultural nuances of Jordan, I decided to participate in the fasting aspect of Ramadan. This entails no food or drink from dawn to dusk. I made this decision relatively early in my time here, knowing that I would be in country during what is the socio-cultural/religious highlight of the year here. In the evening, when practicing Muslims break their fast, it is called iftar—the meal to break the fast. And, in the mornings, early, early, early, there is what is called sahour—basically a small meal to prepare the body to be food and beverage free for roughly 14 hours.
This being said, one of my colleagues here at the office—Mahmoud Al Arab—was speaking with the imams of one of the mosques near his home in East Amman. He mentioned what he was doing in regards to VolunTourism Jordan and, as you might have guessed, my name came into the conversation. He then proceeded to mention that I was fasting during Ramadan and this piqued the interest of the Imams. So, to shorten the story, the Imams invited me to the mosque to partake in the iftar following the sunset prayer.

It was my first time in a mosque. Although I did not understand the Arabic, although I picked up the word Allah on more than one occasion, nor have a been versed in the movements of the Islamic prayers, I was touched by the sincerity of those who greeted me and “welcomed” me in what may have been the only English word they knew. Just prior to prayer, we sat cross-legged before a long white strip of plastic that featured a plate filled with dates spread every fifth person or so and a set of two cups—one filled with water, the other with buttermilk. Dates are viewed as one of the traditional means of breaking the fast prior to the sunset prayer, followed by the iftar.
So it was that some 50 – 75 lads and gentlemen sat down before these two cups, proceeded to drink each while consuming 3, 5, or 7 dates apiece. The two long strips of plastic, the cups, and plates of dates were then quickly removed and the prayer began.
By this time, nearly 100 lads and gentlemen were standing shoulder-to-shoulder, feet-to-feet uttering the name of Allah and going through their movements on the way to completing three rotations and finishing the prayer. It took roughly ten minutes.
As an observer of these happenings, I can but only offer that the energy in the space changed. Accustomed to being in sacred places the world over, I have come to appreciate each one, particularly when those present make a sincere effort to practice their practice, whatever that may be. Evidently, the members of this mosque were making the effort as there was a definite change in the feeling and the quieting of restlessness that accompanied their movements. I was not the least bit uncomfortable in my position as observer and it felt as though the members of the mosque were equally satisfied with my presence.
After the prayer, we moved to an outdoor patio area where mansaf was served. This is a traditional Jordanian dish and features white rice, roasted almonds, and quartered chicken served over very thin bread, almost the same thickness as a crepe. Over this is poured warm yogurt.
As a vegetarian, myself, I was allowed to bring my own “meal” – cashews, almonds, and pineapple juice for my iftar. As you might imagine, after fasting for 14 hours, the food is consumed rather quickly. In a matter of fifteen minutes, most of the members had eaten and were on their way to their respective homes.
However, a cadre of 10 or so, began to gather round to pry the Amriki (that’s me) with a number of questions. Would you like to know what they asked?
Mahmoud served as interpreter, and here is what he offered.
What do you think of Jordan?
Answer: I think it is a beautiful place with a rich history and magnificent landscapes.
What do you think of Jordanians?
Answer: I think they are an amazing people. Everything runs smoothly, however, until they are confronted with an obstacle. These is when they do one of three things—deny it exists, find the quickest way around it, or become incensed because it will not go away. (Not that this is unlike other cultures, of course, but this has been my observation. For example, a stop sign, in most neighborhoods, is approached at nearly full speed and the horn is honked two or three times as the driver passes through the stop sign. The only way to slow down this process is if an actual car is in the intersection blocking the path.

Were you afraid to come here tonight?
Answer: No, I was not afraid, not in the least.

Are you sure? You didn’t have any hesitations
Answer: Yes. I had no hesitations.
What do you think of Islam?

Answer: It is a living practice. (i.e. its value in one’s life is limited or manifested simply by the degree to which it is practiced throughout one’s life—much as any faith practice is)
Why do the Western media portray Islam in such a negative way?
Answer: Ignorance. I think they do not know any better. No one has taught them about Islam, nor do they seek to find out more. They simply write about it from the limited-to-no understanding that they have of the subject. (Obviously, Western media is in the business of selling fear, at least this is my perspective, and what sells, therefore, is what people are most afraid of and, of course, this means, at present anyway, Islam and Muslims.
What food do you eat as a vegetarian?
Answer: I make some of my own dishes including one of my favorite dishes—bananas, chickpeas, apples, tahini, and honey.
Have you ever made a dish you could not eat?
Answer: No, never.
What things do you practice that are similar to Islam?
Answer: I fast. I support charitable efforts. I hold that there is a single Infinite Power. These are the things I believe are in keeping with Islam
What do Americans think of Muslims?
Answer: I do not know. I can only speak to what I think. For me, my only barrier is the language.
This is not the entire list of questions, but I think you get the idea. They shared much with me. One gentleman, a black-belt in karate, no less, shared the reasoning behind some of the movements of the prayer they were practicing earlier in the evening—how it aligns the spine, opens the lungs to receive oxygen, and strengthens the heart.

The sincerity of the group was patent; so patent, in fact, that I have been invited to return. Wonder of Wonders!
Mahmoud and I went for a walk in his neighborhood after the engagement. He took me by his school and shared some stories of his childhood, what it was like growing up there—how the wall where he and some of the other boys used to sit became a place for staring and whistling at girls and so it was torn down. How the girls and boys are separated at a very young age to go to school in completely separate facilities. Although one can read about these things, having it expressed and shared through the vision of a Jordanian carries with it so much more than a Wikipedia page ever could.
It is premature to suggest that any ‘voluntourist’ could have the experience I am having here in Jordan. Living here, as I am, likely I am privy to things that a voluntourist would not be, unless such was incorporated into the experience somehow.
As it is, this is a good snapshot of my life at present. Ramadan is a difficult time for the physical form – very demanding on many levels. My mind works until noon, from my 3am starting time that is, and then loses its grip on cognitive processing until I take an afternoon siesta for an hour or two. Running is also a challenge, but I have been able to keep it up a couple of times a week. I have found that it is easier to run just prior to breaking the fast in the evening, rather than trying to wake up at 1am to get in a run before ‘sahour’.
I am hopeful that each of you may one day find your way to a place that is rooted in traditions that are truly ancient insofar as human history is concerned. Putting your hands on an olive tree that is 2500 years old; eating dates of so many types and varieties you cannot imagine such is possible; speaking with members of tribal communities who can trace their family trees back millennia ago. Whether it be here in Jordan or elsewhere, the experience is indescribable in its subtlety, albeit it can also have moments that are far from subtle.
Sitting with those Imams and members of the mosque, I felt as though I was communicating with time itself.

I will likely never fully apprehend what happened last evening. To be invited into a mosque, to break fast with members of that mosque during Ramadan, to be asked such questions, sincerely no less, and to be hosted in such a manner. I would venture to guess that no other Amriki has ever been treated in such a manner, at least in that neighborhood mosque. To suggest that the door was opened through VolunTourism, well, it might be a stretch; but it certainly didn’t hurt. And, I guess this is my philosophy: If you put service as the uppermost intention in the context of your travel engagement with the world around you, what unfolds cannot be imagined or expected. It can only be experienced.

David L. Clemmons is the founder, VolunTourism.org. Presently he is in Amman working the Jordan Inbound Tour Operators Association.
Skype: thevoluntourist

http://www.voluntourism.org

http://blog.voluntourism.org

Please Note: I am currently living in Amman. I may be unreachable by email for days at a time, so please keep this in mind if you are on a deadline for a project or article.

In light of the remarkable continuous success ESKADENIA Software achieved with Wataniya Insurance Co. in Saudi Arabia, ESKADENIA Software is pleased to announce the continuation of applying a new fully automated insurance systems (General Insurance and Financial Insurance) for the Saudi National Insurance Co (SNIC) in Bahrain.

ESKADENIA Software, Amman, Jordan,

The Saudi National Insurance Co chose ESKADENIA Software Insurance systems (General Insurance and Financial Insurance) because of its excellent features of creating quotations, issuing policies, endorsements, claims, processing of reinsurance and renewal transactions rapidly and accurately as well as a comprehensive management information system. These flexible and fully integrated systems will better help SNIC manage the full lifecycle of all their General Insurance functions and services, which will contribute actively in aiding SNIC in its total management of its works and services related to general insurance.

The software packages also provides SNIC users with advanced real-time reports and statistics in the form of charts, diagrams and management dash boards to analyse operational performance and support the decision making process.
Developed using Microsoft .Net technology and residing on Oracle Database, the web-based systems will allow SNIC employees to define insurance products, manage production, and run daily insurance transactions in an efficient and simple manner. Through the systems’ location-independent interface, the company can efficiently handle greater volumes of operations and smoothly manage work processes, through all of its offices and branches in the Kingdom of Bahrain.

ESKADENIA Software Sales Manager Mr Shadi Saadeh said: “ESKADENIA Software’s continuous success in entering new markets, and expanding its customer base in distinguished insurance companies; points to the high quality of ESKADENIA software solutions and efficient performance in applying and maintaining its systems used by clients.”

General Manager of the Saudi National Insurance Company Mr Khaled Al Sheikh said: “In the framework of our strategic plan to develop the company’s core business in improving customer satisfaction and increasing our market share for 2011, SNIC signed an agreement with word-class software vendor ESKADENIA Software to execute, implement an advanced robust IT solutions for insurance systems that are distinguished by its high flexibility and professionalism.”

About SNIC

The Saudi National Insurance Co, based in the Bahrain Kingdom, was established in 1974 and licensed by the Central Bank of Bahrain in 2006 as a registered Bahraini company with a paid up capital of BD 10 million. The Jeddah-based Ibrahim Jafaali and Sons holds 72.5% of SNIC shares, Munich Reinsurance 22.5% and the Zurich Financial Services 5%. SNIC was given long-term BBB credit rating recently in the insurance field from standard and Poor. Such classification reflects the stability of the company as one of the leading strategic firms in the insurance market on the regional level.

About ESKADENIA Software

ESKADENIA® Software is active in the design, development and deployment of a range of software products in the Telecommunications, Insurance, Enterprise, Education, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. ESKADENIA Software is a product and market-oriented organisation that assists enterprises and promotes businesses by use of highly effective IT strategies, solutions and tools. ESKADENIA Software strongly believes that a company’s achievement is based on the success of its Human Resources and the commitment to quality and excellence that each one holds strong to. ESKADENIA endeavours as a team to maintain quality and customer respect, build up perseverance, and foster innovation.
For more information, please contact us at contacts@eskadenia.com, or visit our site, www.eskadenia.com

###

Initialling the ESKADENIA-SNIC Agreement

AMMAN (Jordan)—ESKADENIA Software held a special half-day session for schools ” ESKA® Academia Event” to learn more about the latest smart and integrated software modules in the educational field on Wednesday 15 June 2011, in Grand Hyatt Amman.

ESKADENIA Software, Amman, Jordan, June 2011

The session was attended by many of the ESKADENIA clients including managers and administrators of schools and specialists in the programming field and information technology. Discussion also centered on best solutions and presentations made on educational programming portfolios.

ESKADENIA Software honoured a number of schools that use its solution modules including the Modern Montessori School, Ahliyyah School for Girls, Amman Bishop School, Amman Baptist School, Al Bayan School, Amman Academy School, The International Academy School, and ASAMIAH International School.

ESKADENIA Executive Partner Mrs. Doha Abdelkhaleq said: “This event is in appreciation of our current clients, schools and managers for their cooperation with the company over many years and support for local programmers, emphasizing ESKADENIA will strive to present the best services and programming solutions appropriate to the needs of the local community.”

Afterwards there were presentations for each of the attendees on ESKA® Academia, latest integrated software modules presented by ESKADENIA in a demo session lasting six hours with intermission and a continuation on the explanation of services with a dinner reception for all the attendees.

AbdelKhaleq continued that ESKA® Academia system was created after a long re-search by a group of young educated Jordanians who realized the needs of the Jordanian market and developed this system for a school management that would provide leadership and be in the forefront of technological progress.

About ESKADENIA Software
ESKADENIA® Software is active in the design, development and deployment of a range of software products in the Telecommunications, Insurance, Enterprise, Education, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. ESKADENIA Software is a product and market-oriented organisation that assists enterprises and promotes businesses by use of highly effective IT strategies, solutions and tools. ESKADENIA Software strongly believes that a company’s achievement is based on the success of its Human Resources and the commitment to quality and excellence that each one holds strong to. ESKADENIA endeavours as a team to maintain quality and customer respect, build up perseverance, and foster innovation.
For more information, please contact us at m.amro@eskadenia.com , or visit our site, www.eskadenia.com

ESKADENIA Software Company, signed a contract to develop and improve the website of the Arab Egyptian Land Bank, one of the leading banks in the Jordanian banking sector.

ESKADENIA Software Company, Amman, Jordan, June 2011

The Arab Egyptian Land Bank is considered the first in the Arab World in terms of its deep-rootedness, and establishment. Amongst its continuous plans for development, the Arab Egyptian Land Bank has chosen ESKADENIA Software Company to build and develop its electronic website on the internet.

A study for developing the website has been carefully made in harmony with the bank’s marketing strategy and to target the appropriate audiences inside and outside Jordan. This current project emanates from the bank’s care to serve clients around the clock, and wherever they maybe. The new website allows clients to know about the services provided by the bank and monitor their accounts. The new system allows for greater flexibility and simplicity to give the most appropriate services required by the client.

Mr. Hazem Yousef, Regional Manager of the Arab Egyptian Land Bank says: “One of our major steps in keeping up with the modernization of the bank presently is to develop the website, make it more active and facilitate communication with clients. That is why we chose ESKADENIA because it is one of the leading and specialized companies in the field of website development”.

ESKADENIA Software Company Executive Partner Mrs. Duha Abdul Khaliq says: “We are designing the Bank’s new website according to the ESKADENIA System, which allows for the control of its content and can be updated according to latest developments. The ESKADENIA System enables the site manager and copy editors to benefit from wide advantages and editing tools without resorting to technical help or programming languages, making it easier and more effective to develop”.

Arab Egyptian Land Bank

The bank was established in 1880, set up as a shareholding company named the Egyptian Land Bank and launched one of its major objectives to develop the Egyptian agricultural sector. It loaned owners of agricultural lands to improve their productivity and push the wheels of the Egyptian economy forward. It sought to improve communication with all segments of the local community and allow them to be more productive and resourceful and modernize the construction process and national development.

And because the Arab Egyptian Land Bank was established to enhance the Arab economy, it had an effective role in supporting the Palestinian people in their ordeal. In March 1946 the Arab Land Company was established and registered in Jordan in 1951, and began offering its banking services to all economic sectors in the region. Today the bank offers its services through 50 branches spread in the Egyptian Arab Republic, Hashemite Kingdom of Jordan and Palestine and has corresponding network all over the world.

ESKADENIA Software Company

ESKADENIA Software Company works in designing and developing software and information technology in the fields of telecommunications, insurance, company management, education and internet. It’s headquarters is Jordan and has offices in the Middle East, Europe and Africa.

The company concentrates its efforts in providing products and advanced solutions to the market, with aim of helping its clients to use strategies, instruments and effective technical solutions. For more information about ESKADENIA Software Company please contact us at m.amro@eskadenia.com, or visit our website www.eskadenia.com

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