The China Products Fair is rocking Amman by a storm. Placed in the Amman International Motor Show, this business-to-business event, now in its 7th year, is continuing to strengthen B2B relations between China and Jordan and the rest of the Arab region.
The organizers of the China Products Fair, Petra Events Management of the Petra Travel and Tourism Company, stress that this year’s show is dazzling the economic and business terrain with the participation of 500 companies flown from different parts of China to directly participate in the show which are displaying consumer and heavy goods.
All in all, there are 5000 items on display including footwear, variety of clothes wear, suitcases, toys, printing machinery, wall papering, electrical generators, water and energy equipments, water coolers, hairdryers, bathroom paraphernalia, as well as leisure tools, doors, furniture and much more.
This year’s show is much more comprehensive, and stands on the level of the Middle East region. The floor plan is proving very convenient, allowing the companies, especially those displaying bulky items the necessary space so that visitors can move around at their pace.
As well, business booths are deliberately designed to allow business visitors, merchants and buyers to negotiate with the sellers in a congenial atmosphere. The China Products Fair is known as a business-to-business meet, but many are visiting the show from the general public who want to look around and see what is on offer.
In the first two days of the fair, more than 4000 business visitors came to the show creating a lively event that resembled a sea deluge of people essentially coming for different reasons.
On the opening day of the show the phone never stopped ringing with businessmen, company owners, executives, those who owned shops phoning to enquire further despite the fact that the Petra Events and their co-organizers the Shang Hi-based ME Orient, advertised widely for the Products Fair, in Jordan and regionally through newspapers, television and radio and in using latest technologies via the internet and through sms messages.
Businessmen phoned from Syria, Palestine, and as far as Dubai and Abu Dhabi to ask for further details about the offerings and content in the Products Fair. One said he was an investor who was looking for valuable economic opportunities. In the show itself, some Chinese companies openly said they were looking for local and regional distributors of their products.
Also on the first day of the show, people were phoning to ask for directions to the show; some were locals but others came from different parts of the region like Syria, Lebanon, Palestine and Iraq. Some appeared to have just left the airport after landing and were crossing territory into Jordan.
It was a dynamic atmosphere. In the 2009 show for example, around 9000 people visited. This year, the figure is expected to increase further still and is reflecting itself not only between local businessmen with their Chinese counterparts, but also from the ordinary people, husbands and housewives inquiring about the nature of the show and whether they can visit and buy from the show.
The fact it is a B2B event did not stop them from seeing for themselves, considering the event as an outing. It was true for many others from the region. In one case, a doctor was mulling around with his wife in the fair grounds. He said, he came from Hebron and was here for medical treatment and wanted to have a look around with his wife. China Fair is MICE tourism in action.