Team behind SFEAR film experiment pulls out of Sunny Art Fair, reason serving alcohol

The team behind the “SFEAR” film experiment pulled out of the Sunny Art Fair, cthis week after learning that the event’s management will serve alcohol to attendees. “I was looking forward to the Fair, and to the chance to see how the audience would react to the concept of watching a short film shot with a fish eye lens and projected on a spherical object. But because of our values and out of respect for the public who is attending, we as a team wouldn’t be able to be part of the Fair this year,” says director Amr Toukhy

The “regrettable turn of events” surrounding the serving of alcohol started yesterday when Toukhy and his team were surprised to learn that spirits will be served at the inauguration day of what is supposed to be a public display of original artwork by local Jordanian artists

“The Fair is an open invitation to the public to come and enjoy the displays of local artists. I am not sure where they got the idea of serving alcohol in the first place!” wonders Rasheed Roussan, who acted in Toukhy’s short film along with Jordanian artist and social media activist Mohammad Alqaq.  “We have dedicated a lot of time and effort to complete this film. We even obtained permission from a Japanese production house in Tokyo to feature a famous Japanese song in the movie’s soundtrack,” explains Roussan. “We cannot be associated with an art fair that opposes our freedom and which attempts to censor our right to display our work in an ethical environment,” says Roussan.

“What surprised us most is the management’s passive reaction to our withdrawal. They seem to prefer featuring a local wine manufacturer at the Art Fair to showcasing our work,” says Mohammad Alqaq. “I have attended many art events in Europe, people there wouldn’t allow you to drink alcohol or any other beverage or food for that matter out of respect to the art displayed!” points Alqaq. “If you want to drink alcohol and enjoy art, you might as well go to a cabaret!”

Toukhy reiterated that he and his team are looking forward to screening the film in other venues soon. “I know the team behind Sunny Art Fair has put an enormous amount of work into it, and I am very sad about the regrettable turn of events surrounding the serving of alcohol, which we didn’t know about in the first place,” points Toukhy.

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