Travel & Tourism Competitiveness Report metrics don’t measure up
Posted in Jordan Travel News on May 24th, 2008
The metrics used to compile the WEF’s 2008 Travel & Tourism Competitiveness Report are troubling at best and deceptive at worst. Jordan, while not a world leading tourist destination, is a growing market for tourism of many sorts. But applying metrics that boost the rank of European nations is unfair to all those working in the Jordanian tourism industry.
